In June 2011 we launched the i.e.* movement to transform this city from a civil-war attraction into a nationally renowned hotbed of creative talent. At the i.e.* launch event, we exchanged ideas with innovators on the front lines of their industries. We heard some weird stories. We learned about invention. We learned about reinvention. We shared our stories. We made something the world has never seen. We became inspired, motivated and energized. We became proud of our town.